Keeping Things in The News and Out of The News

Director Corporate Communications

Finnair 2005 – 2009

Responsibility for Finnair internal, external and crisis communications, PR and international media relations. Finnair Group communications processes, tools and practices. Change and leadership communications. Communications channels and publications.
– Coordination of Finnair PR offices in 30 countries.
– Production of internal and external bulletins and press releases.
– Finnair Intranet, Corporate wiki and blog.
– Editor in Chief of Finnair Inflight Magazine Lento, Staff Magazine Okay and internal newsletter Friday.
– Communications training Finnair media spokesmen, camera practice and interviews.
– Responsibility for Finnair media relations, press trips, new destinations and product launches.


If cows could fly… At an airline crisis communications can become the normal. I was in charge of the guidelines and training of the company wide spokesman network. Theory and practice, strategy and key message. It can be a tight balance to get in your side of the story.


Olin vastuussa yhtiön kriisiviestintäohjeista ja spokesman-verkoston koulutuksesta, joka yhdisti teorian ja tavoitteet, kameraharjoittelun ja avainviestit. Tavoitteena oli olla nopea, rehellinen ja vastuullinen. Tasapainottelu on vaativaa: työntöä ja vetoa. Haastavaa mutta mahdollista, kun ohjeet olivat selkeät ja koko henkilöstö viritetty samalle aaltopituudelle.

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